What is global strategic management
Global Strategic Management by Mike W. Peng
The Importance of Global Strategic Management
A global strategy is one that a company takes when it wants to compete and expand in the global market. In other words, a strategy businesses pursue when they wish to expand internationally. A global strategy refers to the plans an organization has developed to target growth beyond its borders. Specifically, it aims to increase the sales of goods or services abroad. Companies must pursue strategies in those three areas if they wish to expand internationally. According to the Cambridge Dictionary , a global strategy is:.