The fabric of our lives the story of fabindia
The Fabric of Our Lives: The Story of Fabindia by Radhika SinghI love the FabIndia store, and so my love for their products made me buy this book. It is a fabulous story of how the goal to improve the lives of weavers and craftsmen and to export Indias handicrafts led to the creation of FabIndia, that too by an American. FabIndias story begins in the early days of Indias independence and the license raj, and its trajectory from being an export oriented business to becoming a domestic retail business. That the brand has developed without any real advertisement is a testimony of the strength of the business and its products, and the dedication of FabIndias people.
The story is incredible, but the book is a tedious read. The narrative style which relies heavily on quoting excerpts from correspondences between key players of FabIndias story is charming in the beginning, but gets tiresome over time. Even so, the book is a worth a read.
ISBN 13: 9780670084340
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Fabindia or Fabindia Overseas Pvt. Established in by John Bissell , an American working for the Ford Foundation , New Delhi , Fabindia started out exporting home furnishings , before stepping into domestic retail in , when it opened its first retail store in Greater Kailash , New Delhi. Today it has over stores across India and abroad, and is managed by his son, William Nanda Bissell. Fabindia sources its product from across India through 17 community-owned companies; a certain percentage of the shares of which are held by artisans and craftpersons. The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40, artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship.
Post a Comment. Image Source - Fabindia. Fabindia has been my favorite retail brand ever since one of my long-lost friends introduced me to it. I am thinking as to what makes Fabindia a special thing to me and these are some of the answers that I could come up with - an exhibition of tradition and ethnicity, vivid and vibrant colors, natural fabrics and other items, aesthetics of the shop interiors, the lighting, the mixed aroma of wood, clothes and other items. For me, Fabindia is synonymous to sensuousness, but wait, am I here to talk about the book or the brand?!!! This book is a treat for the fans of Fabindia and it gives a complete account of the brand, since it's humble beginning as an export company due to the efforts of an American who was fascinated by Indian crafts and fabrics.