Amazon verified purchase review guidelines
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Amazon Verified Purchase Review rules toughened
This is a guest post from Skubana. Amazon reviews make it easier for customers to purchase products online, by relying on shared opinions from peers rather than examining products themselves. But, with rampant abuse of the system and many customers aware of fake reviews, modern consumers are placing less and less stock in good reviews. As of November , Amazon is also using Verified Purchase reviews as part of their ranking algorithm. To get the badge, customers simply leave a review and Amazon verifies if they purchased it with that account.
This allowed a product that was brand new to the Amazon marketplace to soar past well established products that had taken years to build up their product reviews, and overtake them in both sales and ranking in a short period of time. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases. This promises to add a further layer of security to ensure that customers are at least required to make an actual purchase before writing a review. This prevents companies that have gotten lots of actual negative feedback on their product from upgrading their star rating from negative star average to positive star average simply by giving away lots of products or using other means to enhance their products rating. Now on to the most important part, which is what this means for you as a Seller.
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Why Are Reviews Important?
For many customers, a big part of the decision is based on ratings and reviews. For sellers, getting a high number of positive reviews is one of the best ways to differentiate yourself in the marketplace. But not all reviews are created equal. Amazon wants reviews to be a useful tool for customers weighing their options. Fake reviews left by competitors are misleading rather than helpful.