Reciprocity in a short sentence
Reciprocity Quotes (76 quotes)
Instead, you need to be able to tap into deep seated social norms, moral codes, or maybe even different survival mechanisms that are brought on by millions of years of evolution. And thanks to personality and social psychology and Dr. Robert Cialdini , we are able to do exactly that. The Rule of Reciprocity is an example of one way marketers tap into the psychology of human beings to manipulate them into buying certain products or services. And you can use it in your online shop or business as well. Reciprocity in marketing can lead to increased sales. Then read on, my friend, because I will break it all down for you in this article.
What is the Norm of Reciprocity?
How to use RECIPROCATE in a sentence
Recently, I got a dollar in the mail from a company that wanted me to fill in a paper survey from them. Guess what? I took the dollar what else could I have done? This situation is an example of the reciprocity principle at work. The reciprocity principle is one of the basic laws of social psychology: It says that in many social situations we pay back what we received from others. In my example, I got the dollar and therefore felt like I had to give something in exchange my time and my information. A simple evolutionist explanation of reciprocity is that in a group of protohumans it paid off to behave nicely and cooperate: those who obeyed this principle were probably less likely to get enemies and thus more likely to survive and pass on their genes.
Dictionary Term of the Day Articles Subjects. Business Dictionary. Toggle navigation. Uh oh! You're not signed up.