Switch how to change things when change is hard ebook

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switch how to change things when change is hard ebook

Switch: How to Change Things When Change Is Hard by Chip Heath

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day.

The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path.

Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company.

In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.
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Published 28.03.2019

Dan Heath: How to Change When Change is Hard

Join over 5, people who receive the anecdotally newsletter —and immediately get the free ebook Character Trumps Credentials. It was going to be difficult to surpass their last book, Made to Stick , where they showed us that people wont pay attention unless our message is simple, unexpected, concrete, credible, emotional and a story.
Chip Heath

Notes on 'Switch: How to Change Things When Change Is Hard'

I read this book for two reasons. As a management engineer, change is my job, or I This book took me about 6 weeks to read, which is almost unheard of for me. I definitely needed to read this book in very short doses. I also altered my reading schedule several times to get my daily Chip Heath , Dan Heath.

Order the book , eBook , journal , or eCourse to get started right away and inject a healthy dose of accomplishments and happiness in your workday and beyond! Learn more! Why is it so hard? How can we make effective, lasting changes in our organizations, lives, and communities when change itself seems so overwhelming and monumental? How do you even start? In the New York Times bestselling book, Switch: How to Change Things When Change is Hard , authors Chip Heath and Dan Heath provide refreshingly new perspectives on change in a vivid and practical narrative, while deconstructing the various barriers and how to surmount them.

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How to Change Things when Change is Hard- Switch By Chip Heath and Dan Heath

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