Hooked how to build habit forming products
Hooked: How to Build Habit-Forming Products by Nir EyalHow do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked: How to Build Habit-Forming Products by Nir Eyal [Book Summary]
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Please leave this field empty. Ever wonder what makes certain products "stickier" than others? What compels us to check our phones up to 80 times a day? Or automatically go to Google when we have a question rather than any other search engine? According to Nir Eyal, author of the best-selling book "Hooked: How to Build Habit-Forming Products," all of the most addictive products use what he calls the Hook Model to associate users' emotions and routines to a product, prompting them to return to it time after time, without having to resort to expensive advertising. A Silicon Valley favorite, "Hooked" is a fascinating read that will give you insight into the intersection between technology, business and psychology.
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May 31, Seventy-nine percent of smartphone owners check their devices within fifteen minutes of waking up. Industry experts believe that we check our phones around times per day! How did we get here? The first-to-mind solution wins. Hooked does a brilliant job in explaining how successful businesses engage their customers by creating and rewarding customer habits.