This is service design thinking free pdf
This is Service Design Thinking: Basics – Tools – Cases by Marc StickdornThis is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.
A set of 23 international authors and even more online contributors from the global service design community invested their knwoledge, experience and passion together to create this book. It introduces service design thinking in a manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.
The secrets behind This is Service Design Doing
This is Service Design Thinking: Basics-Tools-Cases
Personas are stereotypes of certain stakeholder groups. They help to empathize with otherwise abstract descriptions of e. We identified two main groups of people who visit www. Those who want to learn more about the book and those who already have it and want to work with some of our auxiliary offerings. The start screen helps to guide them through our website. Through observations and contextual interviews we analyzed the information processing of people interested in the book.
Cookies are small files on your computer that contain anonymous information about your visit on our website. We store no personal details. Whether you work in a corporation, a government, an SME or a start-up, this book contains everything you need to improve — or revolutionize — the products and services you offer. Learn how to facilitate workshops and run projects, embed service design thinking in your organization, and change the way your teams work as they adopt a more hands-on and human-centered approach — building success for your organization. This book is based on the work of more than people from the global service design community. Over volunteers helped edit the manuscript from an early stage. We believe that this ever-evolving field cannot be defined by a small team of authors, so we are very happy about this broad support from the community.