Mass society and mass culture

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mass society and mass culture

S. Chands Principles of Physics for Class XI by V.K. Mehta

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Published 19.12.2018

What is MASS SOCIETY? What does MASS SOCIETY mean? MASS SOCIETY meaning, definition & explanation

Mass society

Mass Communication. Our description of the eras of mass communication theory begins with a review of some of the earliest thinking about media. These ideas were initially developed in the latter half of the nineteenth century, at a time when rapid development of large factories in urban areas was drawing more and more people from rural areas to cities. At the same time, ever more powerful printing presses allowed the creation of newspapers that could be sold at declining prices to rapidly growing populations of readers. Although some theorists were optimistic about the future that would be created by industrialization, urban expansion, and the rise of print media, many were extremely pessimistic Brantlinger,

Mass Culture and Mass Society

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Mass society , concept used to characterize modern society as homogenized but also disaggregated, because it is composed of atomized individuals. The term is often used pejoratively to denote a modern condition in which traditional forms of human association have broken down and been replaced by conformist or even totalitarian forms of collective behaviour. The idea of mass society originated in the conservative reaction to the French Revolution — For critics such as Hippolyte Taine , the real significance of the Revolution lay not in the constitutional changes it brought about but in the deep social upheaval it caused. For these thinkers, the Revolution undermined traditional institutions such as the Roman Catholic Church and thus weakened the social bonds that held French society together.

Mass society is any society of the modern era that possesses a mass culture and large-scale, impersonal, social institutions. In the work of early 19th century political theorists such as Alexis de Tocqueville , the term was used in discussions of elite concerns about a shift in the body politic of the Western world pronounced since the French Revolution. Such elite concerns centered in large part on the " tyranny of the majority ", or mob rule. In 20th century neo-Marxist accounts, such as those of the Frankfurt School , mass society was linked to a society of alienated individuals held together by a culture industry that served the interests of capitalism. Conservative accounts in the 20th century critiqued mass society from a different perspective. Mass society as an ideology can be seen as dominated by a small number of interconnected elites who control the conditions of life of the many, often by means of persuasion and manipulation. For example, state officials mandate that local schools must meet educational standards , local products must be government-certified, and every citizen must maintain extensive tax records.


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    PDF | MASS SOCIETY AND MASS CULTURE | ResearchGate, the professional network for scientists.

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