Bear and the hare making of
Bear & Hare Snow! by Emily GravettIts snowing ...and Hare loves snow! He sets out to show his friend Bear just how much fun it can be with an action-packed whirlwind of winter activities. From building a snowman to hurling snowballs, Hares having a great time -- but Bear doesnt seem so sure. Maybe a sledge, a steep slope and an almighty shove will change his mind ...Bear and Hare: Snow! by Emily Gravett is a laugh-out-loud story thats perfect for any child who wishes it would snow this winter.
John Lewis Christmas advert tells of a hare making sure bear best friend doesn't miss out
By Sean Poulter for the Daily Mail. The department store has long made it its mission to convert even the most avowed Scrooges, and this year is no exception. Scroll down for video. I've got your back: The new John Lewis Christmas advert features a hare and a bear. However, it has a lot to live up to, for its predecessors have become a social media phenomenon with millions of YouTube hits and huge soundtrack sales. The commercial features the tale of two good friends, a bear and a hare, who are sad at the thought of being separated for Christmas.
The Making of John Lewis’ Bear & Hare Advert
The initial idea was to tell the story of a hare who longs to find a way to bring Christmas to his friend the bear who is always in hibernation during the festive season. The ad is an innovative combination of 2D stop motion drawings shot on a 3D set.
For the past several years, John Lewis has been gaining profile for its annual holiday mini-movie, a heart-melting story that ushers in the festive season. With the story locked down, a number of production houses were invited to propose ideas for bringing the tale to life. And 3-D sets created by a team at Shepperton Studios led by production designer John Lee whose credits include Aliens and Frankenweenie. The animated tale of what happens to two friends when the first snowflake falls was shot then put together throughout the summer—during which time the agency worked closely with John Lewis on a number of other campaign elements, all Bear and Hare-themed. Meanwhile Bear and Hare each have their own Twitter feeds after some confusion , the feeds ended up as JohnLewisBear and JohnLewisHare through which they will continue the story, and fans can share thoughts and pictures via a dedicated Facebook page.