Commodity activism cultural resistance in neoliberal times

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commodity activism cultural resistance in neoliberal times

Commodity Activism: Cultural Resistance in Neoliberal Times by Roopali Mukherjee

Buying (RED) products--from Gap T-shirts to Apple--to fight AIDS.
Drinking a Caring Cup of coffee at the Coffee Bean & Tea Leaf to
support fair trade. Driving a Toyota Prius to fight global warming. All
these commonplace activities point to a central feature of contemporary
culture: the most common way we participate in social activism is by
buying something.



Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary
group of scholars to explore this new landscape through a series of case
studies of commodity activism. Drawing from television, film,
consumer activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove Real Beauty
campaign, sex positive retail activism, ABCs Extreme Home Makeover, and
Angelina Jolie as multinational celebrity missionary.




Exploring the complexities embedded in contemporary political activism, Commodity Activism
reveals the workings of power and resistance as well as citizenship and
subjectivity in the neoliberal era. Refusing to simply position
politics in opposition to consumerism, this collection teases out the
relationships between material cultures and political subjectivities,
arguing that activism may itself be transforming into a branded
commodity.
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Published 03.12.2018

Neoliberalism Needs Authoritarian Governments: David Harvey

The sense of a crucial historical shift is a key structure of feeling of our times. Upheaval, restructuring, shift, and dramatic social and economic change are not .
Roopali Mukherjee

Commodity Activism : Cultural Resistance in Neoliberal Times

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Simply link your Qantas Frequent Flyer membership number to your Booktopia account and earn points on eligible orders. Either by signing into your account or linking your membership details before your order is placed. Your points will be added to your account once your order is shipped. Click on the cover image above to read some pages of this book! Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something.

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The sense of a crucial historical shift is a key structure of feeling of our times. Upheaval, restructuring, shift, and dramatic social and economic change are not only the prevailing contemporary discourses but also likely to be how our moment in time will be characterized historically in the future. So many aspects of our society, including formerly unquestioned solid social institutions such as finance, politics, education, newspapers, magazines, art criticism, the music and other culture industries, are in such upheaval that the feeling of rapid social change, both traumatic and liberating, is rampant.

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Roopali Mukherjee , Sarah Banet-Weiser. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of commodity activism. Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove Real Beauty campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Celebrity, commodity, citizenship ; Make it right? Brough ; 3. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism.

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